Red Hacking

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Download Mozilla Firefox 3.6 Beta 1 [Released] Posted: 31 Oct 2009 05:57 AM PDT Firefox has just released Firefox 3.6 Beta 1 and its available for download. This beta version of the next version of Firefox is built on the Gecko 1.9.2 web rendering engine, containing many improvements for web developers, Add-on developers, and users. This first revision of the Beta of Firefox 3.6 / Gecko 1.9.2 introduces several new features: Users can now change their browser's appearance with a single click, with built in support for Personas. Firefox 3.6 will alert users about out of date plugins to keep them safe. Open, native video can now be displayed full screen, and supports poster frames. Support for the WOFF font format. Improved JavaScript performance, overall browser responsiveness and startup time. Support for new CSS, DOM and HTML5 web technologies. You can download Firefox at the following links, Firefox 3.6 Beta 1 Setup.exe for Windows Firefox 3.6 Beta 1.dmg for Mac osx Firefox-3.6b1.tar.bz2 for Linux

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Google Is Rolling a PageRank Update - DailyBlogTips

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Google Is Rolling a PageRank Update Posted: 31 Oct 2009 03:03 AM PDT I was expecting a PageRank update to happen in September, but it looks like Google waited till the month was over. It looks like it was a subtle update too, as the PageRank on the homepage of most of my websites has not changed. I noticed it by taking a look at posts that had been published after the last update. They used to show “unranked,” but now they are showing some PR. What about you, did the PageRank on your blog increased, or did it stay flat? Original Post: Google Is Rolling a PageRank Update

Making Money with Hubpages (Or Not) Posted: 30 Oct 2009 08:07 AM PDT This post is part of the Friday Q&A section. Just use the contact form if you want to submit a question. Christopher asks: Do you know anything about hubpages.com? Is it a credible source to publish content on and get paid? Also, can you post content on Hubpages, that you have posted say on your own site? Yes I am familiar with Hubpages. It is basically a publishing platform where people from around the world can create pages, called hubs, on topics where they have expertise or interest. It is a legitimate website, and yes you can make money with it, because Hubpages will display ads on your hubs, and you earn a percentage of the revenues generated. How much money can you make there? Well, it depends on how much time and effort you are willing to put into your hubs. I have seen people who make over $1,000 monthly from their hubs. But then again they have hundreds (if not thousands) of these. Do I think this is a solid business model to make money? No. First and foremost because you won’t own the hubs you will create. You will retain the copyrights over the content you write, but Hubpages owns the hubs, so they control the traffic, the brand, the backlinks and the revenues, and then they share a part of it with you. A much better strategy is to publish your content on a platform you own, for example on a website or blog. This will give you complete control over the elements involved. For instance, you would be able to sell the website in the future if you decide to. The same is not true with your Hubpage hubs. Does this mean that Hubpages is useless? Not at all. Just like any online platform, it can be used to promote your own online properties. For instance, many online marketers use Hubpages to build backlinks. All you need is to create some pages on topics relevant to your main website or blog, and then link back to it as a resource for people looking for more information. The only detail to pay attention on is your Hubscore (a kind of quality score assigned to all accounts). You need to have a quality score of 75 or higher if you want the links inside your hubs to be followed. Finally, try to avoid creating hubs with the same content that is already published on your website. This is called duplicate content, and it might get you in trouble with Google if you do this in mass scale. The best thing is to create new and unique content for every marketing activity you will carry out online (e.g., hubpages, article marketing, social media marketing and so on). Original Post: Making Money with Hubpages (Or Not)

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SearchDay: Google Crawls RSS Feeds to Discover New Web Pages

Today's Columns: » Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger  » Local and Social: It's all Coming Together  » Philosophy and Search: The Big Three Founders and the Philosophers  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay October 30, 2009

Today's Top Story: Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger Posted by Nathania Johnson  Oct 30, 2009 Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new webpages faster than traditional methods. As a result, you'll want to make sure that your robots.txt file allows Googlebot to crawl your feeds. To learn more about robots.txt from ... » Continue reading Search Engine Watch Experts Columns Michael Boland Local and Social: It's all Coming Together  SEW EXPERTS: LOCAL & MOBILE SEARCH Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? » Full story » Print version Frank Watson Philosophy and Search: The Big Three Founders and the Philosophers  SEW EXPERTS: SEM CROSSFIRE Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? » Full story » Print version News from the Search Engine Watch Blog Google Tests Mortgage Comparison Ads, Updates Real Estate Search in Maps Posted by Nathania Johnson   Oct 30, 2009 Google is vamping up its real estate search offerings with two new announcements. First up, AdWords is testing comparison ads in the mortgage/refinance vertical. The idea behind comparison ads is to help searchers filter what they're really searching for when they type in something like "mortgage." Check out this screen ... » Continue reading Google Homepage Test Now Instructs Searchers to Press Enter Posted by Nathania Johnson   Oct 30, 2009 Google has added an element to their latest homepage test that instructs people what to do after they've entered a keyword. The sentence "Press enter to search," now appears under the box where you type in your keywords - where the old submit buttons used to be. Here's a screenshot. ... » Continue reading Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots Posted by Nathania Johnson   Oct 30, 2009 Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in ... » Continue reading Google Flu Trends Intense in Canada, High in United States Posted by Greg Jarboe   Oct 30, 2009 Okay, so Google Flu Trends has been around since November of 2008. But Google has found that certain search terms are good indicators of flu activity. Check out the world map below to see how Google Flu Trends uses aggregated Google search data to estimate flu activity. It is ... » Continue reading MapQuest Gets a Fresh Coat of Paint Posted by Nathania Johnson   Oct 30, 2009 Earlier this week, Google updated the look of its mapping service and now MapQuest has done the same. The goal is to improve readability and give more accurate details such has a building's proportional footprint compared to the streets around it. Additionally, MapQuest says they've added new imagery for terrain and ... » Continue reading Microsoft and Yahoo! Deal Implementation Delayed, But Progress Made Posted by Nathania Johnson   Oct 30, 2009 Yahoo! has filed a document with the SEC stating the obvious: that their search deal with Microsoft did not get finalized by October 27, 2009. But the statement also said that progress was being made: On October 28, 2009, Yahoo! Inc., a Delaware corporation ("Yahoo!"), and Microsoft Corporation, a Washington corporation ... » Continue reading Google Sends Another Letter to the FCC Explaining Voice Posted by Nathania Johnson   Oct 30, 2009 Google has provided additional information to the FCC's regarding Google Voice. You might remember that Google already responded to FCC's questions about Google Voice and why a mobile app for it was rejected for the iPhone. This time, Google Voice is responding to concerns raised by AT&T about restricting calls to ... » Continue reading Search Engine Watch Forum Discussions Language suggestion when setting geo-targeting?  Oct 27, 2009 Maybe this is old news, but has anyone seen a new message under the Locations, Languages, and Demographics section of campaign settings that says: Based on your targeted locations, you may want to target pages that use these interface languages: * English * French * German * Japanese * Spanish I changed geo-targeted from state to metro ... » Join the discussion Google says "Below First Page Bid" even with no competion  Oct 24, 2009 I'm not understanding this. I placed an ad using Google's suggested bid (0.35) - my ad ran for couple hours then disappeared. Back at the control panel Google tells me I need to raise my bid to 0.45 to be on first page. So I do that - and my ad ... » Join the discussion Multiple sites switching IP's?  Oct 26, 2009 At this comapny we have like 30 differente sites. many of them on same IP some of the lesser sites have a PR of 2 i was going to create micro sites and market the main products but since these centent sites have pr of 2, what if i switch them ... » Join the discussion Bing and Twitter and Facebook  Oct 23, 2009 Ok the announcement is out - now what are people seeing as far as results etc go and how do you think this can help you. I see some ORM benefits - but unless you have a link in the tweet how do you drive traffic using them? » Join the discussion Top Jobs » Director, Audience Development TheStreet.com New York, United States » Search Engine Optimization (SEO) Research And Development Technician Medium Blue Atlanta, United States » Assistant Professor of New Media University of Utah - Department of Communication Salt Lake City, United States » Search Engine Marketing Account Manager Search Smart Marketing Westchester County, United States White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.

SEM Crossfire: Philosophy and Search: The Big Three Founders and the Philosophers

Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SEW Experts  SEM Crossfire

Philosophy and Search: The Big Three Founders and the Philosophers  SEW EXPERTS: SEM CROSSFIRE By Frank Watson, SEW, Oct 30, 2009 Columns  |  Contact Frank  |  Biography Reading the book "Plato and a Platypus Walk into a Bar: Understanding Philosophy Through Jokes" last week made me look at what we know about the philosophies of the founders of the Big Three -- Google, Yahoo, and Microsoft (if my conclusions are wrong, feel free to take me to dinner and rectify the situation, guys). Quotes for comparative purposes have been taken from various news stories and videos of speeches they have given over the years. Google's Sergey Brin and Larry Page Brin, in an interview with an Israeli news service, said (among many insightful things) that in the future, with the benefit of computers and mobile devices, you "will see the world's knowledge as an extension of your own knowledge" -- an almost Descartian philosophy. "I Google, therefore I am." Meanwhile, Page gave some personal insights at the University of Michigan commencement this year, as well as some advice to the graduates that may reflect his past philosophical reading. "How do you change the world?" he asked the crowd rhetorically. "Always work hard on something uncomfortably exciting," he answered. This, perhaps, echoes a little Hobbes who saw the world before the Industrial Revolution as "nasty, brutish and short" and that the "only escape is by entering into contracts with each other -- mutually beneficial agreements to surrender our individual interests in order to achieve the advantages of security that only a social existence can provide." But then again, Sigmund Freud may have influenced him when he said, "sometimes it is important to wake up and stop dreaming" -- something the pair obviously have done. The duo that gave us "Do No Evil" may also have read "Beyond Good and Evil" by Friedrich Nietzsche. In this instance, "evil" is given an interesting interpretation, which may give insight into the inside joke of this mantra: "Good" initially and properly designated only the right of those individuals with social and political power to live their lives by sheer force of will. But a "priestly" caste, motivated by their resentment of their natural superiors, generated a corrupt alternative that would appeal to "the herd" of less capable persons, turning values inside-out. In the "slave morality" endorsed by religious establishments, Nietzsche argued, forceful action which should be admired gets labelled as "evil," while the cowardly tendency to think through everything in advance is transformed into the supposed virtue of prudence. Hopefully, that wasn't their reference. Yahoo's Jerry Yang and David Filo Filo is notoriously media shy. However, the few times he's been interviewed in his position as overseer of technology, the importance of open source and integrating has been a big theme. "The company has embraced open pretty much throughout the entire thing. It is very important to us," he has stated. This outlook mirrors the universal brotherhood of man as it appears in the works of classical Greek and Roman philosophers, including Plato, Aristotle, and the Stoics. So, in essence, he is old school. The power of community was a constant topic of the early philosophers and is also the argument for open source. Another interesting fact: Filo introduced Page and Brin to Silicon Graphics for their server space and invested in the company. Yang, who has been the external face of Yahoo, is more quotable and gives more of his worldview. From his centrist views, "...we're focused on what we do best -- being the center of people's online lives," to "At Yahoo we want to be most essential starting point for your life," and "...take the complexity of the Web and simplify your life through very powerful technologies," Yang could have been grabbing from one of Plato's works. Plato spent most of his career discussing what would be needed for a Utopian community. "The Republic is Plato's statement of what the ideally best city is; the Laws, on the other hand, describes the city that would be best, given less optimistic assumptions about what human nature is capable of," according to Stanford University Online. While Yahoo and Google foster an air of communal happiness, Yahoo is the older company and would be the more appropriate fit in search lineage. Microsoft's Bill Gates Finally, someone who loves to talk about everything. Gates has never been accused of being reticent. He has an aggressive and creative approach to his business. Philosophically, he aligns well with Sun Tzu, the author of "The Art of War." Some of Gates' quotes: "In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone." "The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." "The Internet is becoming the town square for the global village of tomorrow." "Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes." These quotes can be linked to such chapters from Tzu as: Tactical Dispositions, which covers the importance of defending your ground before you expand and how recognizing the right opportunities is better than creating them. Waging War, which details the economics of war, making the right moves leads to success and eliminating competition and conflict." Attack by Stratagem, which discusses the strength comes from unity as opposed to size, and the ingredients you need to succeed in any war." The Use of Spies, in which Sun Tzu noted: "what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge." Hope this was as amusing to read as it was to write. Add your thoughts in the comments. » Print this article   » E-mail a colleague   » Post a comment Biography Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion. He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites. He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud. » Contact Frank Watson Article Archives by Frank Watson: » Philosophy and Search: The Big Three Founders and the Philosophers - October 30, 2009 » Team Work Has More Rewards Than a Group Effort - October 16, 2009 » There Are No Search Rock Stars - October 2, 2009 » Internet Marketing is Like Talking to Children - September 4, 2009 » Is Google the Lazy Man's Marketing Method? - August 21, 2009 » Rupert: Pass the Media Giant on to Younger Minds - August 10, 2009 » More Articles by Frank Watson Top Jobs » Director, Audience Development TheStreet.com New York, United States » Search Engine Optimization (SEO) Research And Development Technician Medium Blue Atlanta, United States » Assistant Professor of New Media University of Utah - Department of Communication Salt Lake City, United States » Search Engine Marketing Account Manager Search Smart Marketing Westchester County, United States White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.