Should I Put My Product Landing Page Inside My Blog Or On A New Domain? - DailyBlogTips |
| Should I Put My Product Landing Page Inside My Blog Or On A New Domain? Posted: 05 Feb 2010 05:29 AM PST
Vijay asks:
In reality there are two questions there: the first one is about how to create landing pages, and the second one is whether you should place that landing page inside your blog or create a dedicated domain just for it. I will answer the latter question today, and the other one will be covered next Friday. As usual, the answer depends. If the product you are talking about is connected or related with your blog, for example an ebook on the same topic you blog about, then I would recommend creating the landing page inside your own domain. The advantage of this approach is that your regular visitors, who will certainly be interested in your product, will be more likely to make a purchase if they feel that your product is an extension of your blog. They are already used to your brand and design, they trust it, so clicking on a “Buy now!” button inside your existing domain would be easier. If instead you send them away to a new domain, with a different brand and design, some of these visitors might raise a barrier (because there is no more trust there) and end up not purchasing the product. The disadvantage of creating a landing page inside your own domain is that you’ll need to work around the design elements already in place on your blog, and they might not be optimal for a landing page that has the goal of selling something. For example, you might need to keep your navigation bar and sidebar links there. This is not optimal because these links represent “exit points.” Ideally your landing page should have only one link, the “Buy now!” one. The more exit points you have the smaller your conversion rate will be. That is why many bloggers and online marketers opt to create a new domain and design for their products. If you believe your product has potential to stand on its own (i.e. generate enough revenues to justify the effort of building a new website for it), and if the product is not completely connected with your blog, then going with this approach could work better. This is what I used for my Online Profits training program, for example. The drawback here is that you’ll need to develop a second brand, separate from the one of your blog. The advantage is that you can completely customize the design on the new domain, and develop a brand that is more appropriate to sell the product or service in question. Finally, you can also try a hybrid approach. You could create a landing page inside your own blog just for your readers, and then a second landing page on its own domain where you would send other sources of traffic, including PPC and media buys. Overtime you would be able to determine the best performing page, and you could abandon the other one. Original Post: Should I Put My Product Landing Page Inside My Blog Or On A New Domain?   |
| BecomeABlogger.com Re-Opens With a $1 Trial Posted: 04 Feb 2010 07:28 AM PST
Become A Blogger is step-by-step video coaching program that will teach you all you need to know to build a successful blog. Here are the 8 modules covered:
If you already have a blog and is happy with the results you are getting, then this program is obviously not for you. If you are just getting started, however, this is probably the best coaching program you’ll find on the market. I have been working with Gideon and Yaro for a long time, and I always get surprised with the quality of the products they release. But facts speak louder than words, right? You can try the program for yourself by spending just $1. Take a look around, see if you like the content, and then decide. Even if you decide to stay as a member you are covered by a 60-day money back guarantee. The trial offer expires in 5 days, so head over to the sign-up page to check all the details. Original Post: BecomeABlogger.com Re-Opens With a $1 Trial  |
This post is part of the Friday Q&A section. Just use the 
Yaro Starak and Gideon Shalwick are re-opening their | You are subscribed to email updates from Daily Blog Tips To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 comments:
Post a Comment