Friday, 30 April 2010

SearchDay: Google Hearts Agencies XOXOXO

Today's Posts: » Google Hearts Agencies XOXOXO  » What's the Job of a Real-time Search Engine?  » 3 Reasons to Spend Money on Branded Terms  » Targeting by Language or Country: What You Need to Know 
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SearchDay April 30, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Marc Poirier Marc
Poirier


Google Hearts Agencies XOXOXO
More SEM AGENCY ISSUES SEM AGENCY ISSUES
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies?
» Full story » Print version


SEW Expert - Mark Drummond Mark
Drummond


What's the Job of a Real-time Search Engine?
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good?
» Full story » Print version


SEW Expert - Jason Tabeling Jason
Tabeling


3 Reasons to Spend Money on Branded Terms
More SEARCH ADVERTISING SEARCH ADVERTISING
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
» Full story » Print version


SEW Expert - Michael Bonfils Michael
Bonfils


Targeting by Language or Country: What You Need to Know
More INTERNATIONAL SEARCH INTERNATIONAL SEARCH
The benefits and challenges associated with international search targeting tactics.
» Full story » Print version



SES San Francisco 2010: Register Today and Save $600
Posted by Greg Jarboe   Apr 30, 2010

I know that August is months away, but if you register for SES San Francisco 2010 today, then you could save up to $600. Image by SESConferenceSeries via FlickrNow, the agenda hasn't been posted yet. But, we do know who the keynote ...
» Continue reading

SEMPO New Board of Directors Brings Worldwide Focus
Posted by Jonathan Allen   Apr 30, 2010

The Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) today announced the election of a new slate of officers. Jeffrey Pruitt was re-elected Chairman and Chris Boggs was elected President. Jeffrey Pruitt, CEO of Tallwave said that he was, "thrilled ...
» Continue reading

YouTube Viewers Watched Average of 96 Videos per Viewer in March
Posted by Greg Jarboe   Apr 30, 2010

comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8 percent of the total U.S. Internet audience viewed an average of 173 videos per viewer during the month. As Butch Cassidy often asked, "Who ...
» Continue reading

Layar Launches World's First Augmented Reality Content Store
Posted by Jonathan Allen   Apr 30, 2010

Layar has introduced a new revenue opportunity for Augmented Reality (AR) developers to target the 1.6M mobiles that have downloaded their augmented reality browser. The company yesterday announced the the Layar Payment Platform, which is a content store integrated into the Layar Reality ...
» Continue reading

More New Products and Services from SES New York 2010
Posted by Greg Jarboe   Apr 30, 2010

Last week, I mentioned that one of the big reasons marketers go to trade shows is to see new products and services. Well, Jamie O'Donnell of SEO-PR visited the expo hall at SES New York 2010 and here are some more exhibitors that he saw. ...
» Continue reading

UK Election 2010: YouTube Facebook Digital Debate Results
Posted by Greg Jarboe   Apr 30, 2010

As expected, the results of the YouTube Facebook Digital Debate were posted today. The response was amazing -- over 5000 questions submitted and more than 180,000 votes on the questions. Ten of the most popular questions from across five categories -- Economy, ...
» Continue reading


Sub Directory  Apr 30, 2010
I have a few domains that point everything in the root directory to a sub-directory. The reason I do that is because if I decide to change from Drupal to Wordpress or something else, I can keep all of the old content right there in the old directory and start ...
» Join the discussion


How to do local listing in Bing  Apr 29, 2010
How to do local listing of my website in bing/MSN search engine.
» Join the discussion


Buying a rivals website  Apr 29, 2010
Looking for some thoughts and opinions on this one: One of my rivals has gone out of business and I am considering buying their domain from them. They have better natural positions than me and I'm hoping to benefit from redirecting their site to mine. I won't be able to redirect ...
» Join the discussion


What if local isn't local?  Apr 28, 2010
I run a service for people that need Illinois legal help. I help everywhere in Illinois and my biggest strength is that I can help with niche areas. e.g. there are divorce lawyers everywhere, but only a handful that deal with something like IDPR defense. I rank organically great ...
» Join the discussion


News From Around The Web

Rosetta Stone loses court case against Google  - Associated Press
TV Software to Join 'Google Everywhere'  - DailyFinance
Google Attempts to Explain Its Spy Cars. Again.  - ReadWriteWeb
Integrating virtual keyboards in Google search  - Official Google Blog
Connect with your "neigh"bors using Google Places  - Official Google Blog
Additional publisher resources: Navigating DoubleClick Ad Planner  - Inside AdSense
More relevant traffic estimates now in the updated Keyword Tool  - Inside AdWords
More ways to share your photos  - Google Photos Blog
Yahoo CEO Bartz pay valued at $47.2 million for 2009  - MarketWatch
Yahoo Search Update  - Yahoo Search Blog
Yahoo privacy boss distances herself from Facebook  - The Globe and Mail
Yahoo SVP Consumer Products Bryan Lamkin Resigns  - TechCrunch
China to Force Internet Companies to Help in Probes  - BusinessWeek
AdMob Data Suggests Divisions in Mobile Ad  - ClickZ
Apple Seeks Seven-Figure Sums for First iAd Buys  - ClickZ
Imagery for response to Haiti earthquake and Yazoo tornado  - Google Lat Long
April showers bring... new imagery  - Google Lat Long
Tags: Now in 11 cities  - Google Lat Long

HOW-TOs/COLUMNS

Google's SEM Agency Epiphany  - ClickZ
The Impact Of Pagination On SEO  - Epiphany Solutions Digital Marketing Blog
Yahoo Exploring Virtual Reality?  - SEO By the Sea
Don't Put All Your Eggs in the Facebook Basket  - Graywolf's SEO Blog
Coping With Trouble In Your PPC Account  - PPC Hero

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Lessons Learned From My First $1000 Month - DailyBlogTips

Lessons Learned From My First $1000 Month - DailyBlogTips


Lessons Learned From My First $1000 Month

Posted: 29 Apr 2010 11:14 AM PDT

This is a guest post from Kevin Sanders. If you want to guest post on this blog, check out the guidelines here.

January, 2010, was a breakthrough month for Strongandfit.net. It was my first time earning over one thousand dollars in a month. The month was a "perfect storm"—a culmination of a few factors:

  • Over a year of consistently producing content.
  • Sticking around long enough to get ranked and indexed in google.
  • Discovering affiliate marketing.
  • New Year's Resolutions—people thinking about fitness and being willing to invest in their health.

There are probably other factors (let's not forget dumb luck). But you get the idea.

I thought I'd share three lessons I've learned. What I'm about to tell you isn't new. Instead, I'll be reminding you of some things you've probably read here or elsewhere, but maybe is forgetting to apply.

1. Don't blog for money

This may seem counterintuitive for an article about earning money. But it's true. Yes, I've enjoyed financial success that month. But before it there was a whole year of tirelessly producing content with relatively little financial gain (especially during the first six months). And there's no guarantee I'll make a dime next month.

I'll keep blogging about fitness, regardless of the financial benefits (or lack thereof). Why? I LOVE the topic! If I blogged for money I would have given up a long time ago.

I'd never recommend anyone blog for the sake of money. Just blog because there's something you love to write about.

2. Integrity matters

The fitness niche is tough for a couple of reasons. First and foremost, it is extremely crowded. Secondly, it is plagued by scams—even "legitimate" fitness sites sell products that have no scientific research behind them.

I've kept a simple rule for promoting products: if I would recommend this to a friend or family member, I'll promote it on my blog. Otherwise I'll honestly tell my readers why I wouldn't waste my money on it.

I guess this decision has come with a price. I could probably make more money in the short-term promoting "anabolic acai ape juice" or the "two-minute a day ab machine miracle." But I'm in this for the long haul, and I'm not willing to sacrifice my reputation or a clear conscience for a buck.

I've even received hate mail a few times, but my critics never produce any scientific facts to back up their arguments. Then occasionally I'll get an email like this:

Just wanted to say thanks for your website. It is a breath of fresh air. I have been looking for decent info on "X" (a particular fitness product). The web is saturated with nothing but people selling it so their testimonials didn’t mean much to me. Until I found your site I was frustrated.

This reader didn't buy anything (as far as I know). But she told me she'd be referring her clients to my website. You can't buy that kind of advertising (literally)!

Blog with integrity and you'll win in the long term.

3. Experiment

I remember two steps that significantly boosted my blog's earnings.

I read an article several months ago about changing the size and positioning of adsense widgets. I tried it, and it worked—my earnings went up.

Then I decided to scrap AdSense all together and go strictly with affiliate marketing. This dramatically increased my earnings and gave me complete control over what would be promoted on my blog.

Blogging gurus always talk about the importance of experimentation. I've taken it to heart, and I'm glad I did. In each of the above examples I let go of something that was working and found something that worked better.

One word of caution here: if you make a change to your blog, give it time to work before deciding whether or not the experiment has failed. The time needed, of course, will depend on how much traffic you are getting.

Final Thoughts:

I still have a lot to learn. But blogging with passion and integrity, combined with trial and error, have made it an enjoyable (and profitable) process.

About the Author: Kevin Sanders is the owner of StrongAndFit.net. Make sure to visit his blog to get weight-lifting and fitness tips.


Original Post: Lessons Learned From My First $1000 Month
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Always See The Long URL With This Firefox Extension

Posted: 29 Apr 2010 08:18 AM PDT

Sometime ago I wrote that we should be careful with shortened links, because you never know where they are pointing to, and sometimes merely visiting a malicious site could compromise your browser, passwords and the like.

In that post I had also suggested a website you can use to reveal the real destination behind any shortened link, but I realize that going to a website and copying and pasting the thing every time you see a shortened link these days is impractical.

It turns out there is a better solution: a Firefox extension that will do the un-shortening on the fly for you. It is called Long URL Please. Here is a screenshot from their website:

long-url-firefox

I think it is a good idea, given the spread of both shortened links and malicious sites on the web these days. What do you think?


Original Post: Always See The Long URL With This Firefox Extension
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Preview the SES San Francisco Agenda - Rate Goes Up May 1

Last Chance to SAVE $600 on a Platinum Pass, Pre-Agenda Pricing Expires Friday
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Search Engine Strategies San Francisco
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Pre-Agenda Rate Expires on Friday, April 30
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Discovering The Right Tools of Engagement

Need to find ways to get more out of your website's performance? Integrating search, social media, video, and email in even basic ways can transform both your sites visibility and profitability.

SES San Francisco agenda will be going live next week, but below is a preview of sessions to expect at this year's show August 16-20:

  • Real Time Search to Dynamic Discovery
  • Keynote Panel - iPad, Droid, and the Mobile World
  • Black Hat White Hat: Should You Play Dirty with SEO?
  • Twitter Nation - Leveraging Twitters Marketing Model

Click to see more sample sessions

We're also excited to launch a new track featuring SEW Labs! In these two hour, hands on, classroom style sessions top consultants will deconstruct and reconstruct your website offering critiques - free of charge.


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Jeffrey W. Hayzlett Jeffrey W. Hayzlett
CMO, VP
Eastman Kodak Company
BJ Fogg BJ Fogg
Director, Persuasive Technology Lab
Stanford University
Tim Ash Tim Ash
CEO
SiteTuners.com

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