Sunday, 31 October 2010

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Saturday, 30 October 2010

How to Deliver An eBook To Your Newsletter Subscribers - DailyBlogTips

How to Deliver An eBook To Your Newsletter Subscribers - DailyBlogTips


How to Deliver An eBook To Your Newsletter Subscribers

Posted: 29 Oct 2010 12:23 PM PDT

questions and answersThis post is part of the Friday Q&A section. If you want to ask a question just send it via the contact form.

Justin asks:

I am setting up an email newsletter, and I want to give a free ebook to my subscribers. How do I go about delivering it once they subscribe, however?

The very first thing you need to do is to upload your ebook into your server. I like to upload it zipped, because if you upload the PDF directly some people might have problem downloading it (i.e., when they click on the link Adobe Acrobat will open instead of the download beginning). Truth be said some people will also have problems unzipping the file, but I find the amount is smaller.

Once you the ebook file is ready to be downloaded you’ll just need to communicate the link to your subscribers, and you can do this in two ways.

The first one is to create a follow-up sequence (might also be called autoresponder sequence, depending on which email marketing solution you are using). With this option you’ll basically create a message that is sent to each subscriber right after he subscribes. You can include a welcome message there, and then put the download link for your ebook.

The second option is to include the download link right on the subscription confirmation page. Most email marketing services allow you to use a custom page, and all subscribers are sent there as soon as they confirm their subscription (usually by clicking on a confirmation link sent to them via email). You would just need to include your welcome message and the download link directly in that custom page.

The second option is useful for people who don’t plan to use an autoresponder, but for most other cases I prefer the first one. It’s a bit more secure, since your download link will not be exposed on a public web page, and it allows you to start building a relationship with your subscribers right way.

Finally, you can also deliver an ebook to RSS subscribers (including people subscribing to your email feed via Feedburner). In this case you’ll need to append the download link at the bottom of your RSS feed, though, and you can do that with the RSS footer plugin.


Original Post: How to Deliver An eBook To Your Newsletter Subscribers
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Friday, 29 October 2010

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Thursday, 28 October 2010

Poll: Do You Browse Regularly Using A Mobile Device? - DailyBlogTips

Poll: Do You Browse Regularly Using A Mobile Device? - DailyBlogTips


Poll: Do You Browse Regularly Using A Mobile Device?

Posted: 28 Oct 2010 06:44 AM PDT

A couple of weeks ago a reader sent me an email saying I should create a mobile version of my website, because it was not looking very user friendly on his iPhone.

The issue caught my attention, and it made me curious to know what percentage of our readers regularly browse the web using a mobile device (hence the poll).

By the way, by regularly I mean pretty much daily, and not once in a while. The poll will run until next Wednesday, and I’ll publish the results Thuesday.




Original Post: Poll: Do You Browse Regularly Using A Mobile Device?
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Wednesday, 27 October 2010

Unsubscribe Me, Please. I’m Fed Up With Your Blog - DailyBlogTips

Unsubscribe Me, Please. I’m Fed Up With Your Blog - DailyBlogTips


Unsubscribe Me, Please. I’m Fed Up With Your Blog

Posted: 26 Oct 2010 09:40 PM PDT

This is a guest post by Margaret Adams. If you want to guest post on this blog, check out the guidelines here.

How often do you think about what makes a blog reader decide to unsubscribe from your blog? More importantly, have you considered what you can do to keep your unsubscribes to a minimum?

I've just been through my blog subscriptions and pruned them ruthlessly. I unsubscribed from more than twenty blogs. When I did this I used a clear set of criteria to help me to decide which subscriptions to keep and which to delete.

If your blog had been on my review list, would it have survived?

Try measuring your own blog's performance against the criteria I used to make my unsubscribe decisions, if you're ready for the challenge, that is.

You've annoyed me, so I'm unsubscribing.

Like every one who reads blogs, there are things I like about blogs and things I hate. There are also some things that I just won't put up with.

For example, I don't want to be contacted every day, sometimes more than once a day by someone telling me how a deadline is approaching and that I need to take action in order to avoid disappointment or something worse. Reminders have their place, but some blog owners just keep sending last chances to buy and more information about offers that are going to expire two hours from now, one hour from now, in the next five minutes and so on.

I tend to check the email account where I receive all my newsletters daily. If I find I receive more than one sales pitch a day from someone, then I'm likely to unsubscribe.

Your subscribers might not feel the same as I do about the number of emails they receive from you, but are you doing things that annoy them in some other way?

Look at your subscription statistics. Do you see increases in your unsubscribes, at particular times? Can you relate these increases to actions you have taken, like conducting an over-zealous marketing campaign? If you can, establish what you're doing that's turning people away. Work out why people leave your list and do something about it.

You've bored me, so I'm unsubscribing.

You must have noticed that some blogs don't have a great deal to say. The blog owner probably has a few ideas and opinions, but he or she recycles them endlessly in much the same way. There's never any variety in the blog, no guest contributions, no controversy, no sparkle.

My rule of thumb is that if I can anticipate what's going to be in a blog post, and I've already heard what the blog owner has to say several times, then I'm going to find the blog boring. That means I'll unsubscribe.

As a blog owner you know you're going to lose people from your list. Businesses expect to lose at least 10% of their customers each year. Blog owners must expect the same thing to happen to them. Quite a few of your readers will be just as ruthless as I am. If you don't entertain them, they're not going to stay subscribed.

Review your own blog. Overall, is the number of unsubscribes going up? Is that figure higher than it was last year? If it is, what are you going to do about it?

You've misled me, so I'm unsubscribing.

Some blog owners make amazing promises in order to get sign-ups to their list. Many deliver what they promise. Some don't.

I've recently unsubscribed from two lists because commitments made at the time of sign-up have not been honoured. In both cases the follow-up contacts were nothing but sales pitches offering me "great" or "awesome" opportunities to buy products loosely linked to the subject matter of the blog. That wasn't what I had signed up to receive, so I parted company with the sites.

Your blog and the unsubscribe function

Blog readers are fickle. They know what they want. They know when they're getting what they want. They also know there are also lots of blogs to choose from. If people don't find what they want on your blog, they'll look for it somewhere else.

Had I been a subscriber to your blog, before I reviewed my subscriptions, would you still have permission to contact me? In other words are you actively taking steps to avoid annoying, boring or misleading your subscribers?

Don't answer the question yourself. Take a look at your unsubscribes to work out how well you're doing, and what your answer to the question really should be.

About the Author: Margaret Adams helps businesses delivering expert services to attract more clients and make more sales. She also blogs at MargaretAdams.co.uk.


Original Post: Unsubscribe Me, Please. I’m Fed Up With Your Blog
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Online Profits Has Crossed The 500 Members Mark

Posted: 26 Oct 2010 11:01 AM PDT

When I decided to make the Online Profits course free back in June I was not sure how it would work out. My goal was to make the course accessible to as many people as possible, while still making some money from it, and I found an interesting model for that.

The course itself became free, but in order to join people would need to sign-up for a hosting plan with my partner (HostNine). The cost of doing that is $3.95 per month, and there is a requirement of keeping the hosting plan active for at least 3 months. So for $12 people would be able to get a lifetime member account to my course, which last sold for around $400.

It should be a win-win-win situation. Members win because they would get access to the training program almost for free. My hosting partner wins because it would get new clients (many probably staying for the long term), and I win because I would still make some money from the referral commissions.

The plan was solid, but it could backfire. I knew the quality of my course was top notch and comparable to any other online course, but making it virtually free could affect people’s perception negatively.

Luckily this didn’t happen, and last week we crossed the milestone of 500 members (and that is counting only the members who joined after I made the program free in June). This is equivalent to almost 4 new sign-ups per day, which is way above by initial expectations.

The feedback has been great too, and I am starting to see people recommend the program spontaneously around the web (i.e., not because they are affiliates and want to earn some money, but because they really believe it can help other people).

If you are one of the 500 members, thanks for joining! If you are not, well, you are missing some good stuff! You can check the details and join on the Online Profits homepage.


Original Post: Online Profits Has Crossed The 500 Members Mark
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OMS Annual Summit in San Diego, February 7-10

Online Marketing Summit - February 7-10, 2011 in San Diego, CA
Mobile Version  |   Online Version
Online Marketing Summit 2011
 
 

4 days, 50 sessions, 200 educators, 6 training workshops, advanced social media content, and more...

OMS 2011, the premier educational event for marketing professionals, is coming back to sunny San Diego this February for its 6th year! Join over one thousand of your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of:

Social Media
Search
Analytics
Website Strategy
Integrated Marketing
Email
Demand Generation
Usability

Thought leaders, authors, and leading brand marketers will share their experiences and successes from the front lines of online marketing.

Here's why you'll want to attend:

  • Over 50 Hands-on "How to" Sessions: covering lead generation, site optimization, social media and integrated marketing.

  • Sessions for every type of marketer: tracks include sessions for B2B, B2C, agency, brand, beginner and advanced marketers.

  • Certification & Training workshops: choose from 6 in-depth full and half-day training workshops offered by the Online Marketing Institute.

  • Expert Labs: Get a one-on-one consultation with experts in social media tools, web analytics, search, usability, email and more.

  • NEW Day of Advanced Search & Social Media content: enjoy a full day of advanced tactics purely focused on search marketing and social media, brought to you by SES, ClickZ and Search Engine Watch.
LEARN MORE
 
SAVE 20% NOW
USE PROMO CODE CLICKZ20

  Bonus Event
Learn Social Media Virtually!

Attend the world's largest social media educational event on November 2!

Register FREE for the Social Media Virtual Summit


  Featured Speakers
Scooter Braun Scooter Braun
Manager, integratePR
CEO, SB Projects
Jeanniey Mullen Jeanniey Mullen
Global EVP, CMO
Zinio
Ekaterina Walter Ekaterina Walter
Social Media Strategist
Intel

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Tuesday, 26 October 2010

Interview With Leo Babauta About His New Book, Focus - DailyBlogTips

Interview With Leo Babauta About His New Book, Focus - DailyBlogTips


Interview With Leo Babauta About His New Book, Focus

Posted: 26 Oct 2010 02:32 AM PDT

focus-bookYou guys know I am a big fan of Leo Babauta, and last week he launched a new book, titled “Focus.” As you can guess by the title, it is all about learning to focus in order to improve your productivity and achieve better results, both personally and professionally.

The cool thing is that Leo is launching both a free and a premium version. If you just want to read the book, you can download the PDF version for free. The premium version, on the other hand, comes with a bunch of extras, including interviews and chapters written by other experts. It’s a nice model, and I expect that more authors will use it in the future.

I sent Leo some questions via email about the book, and below you’ll find his answers.

1. You wrote this book publicly, online, with the feedback of your readers. How did that work in practice? (i.e., did you have a blog for it, how long did it take to write, and so on).

Leo: My idea was to a) get instant feedback from readers instead of only after the book was published, and b) motivate myself to keep writing instead of writing for (say) 6 months in isolation with no accountability or feedback.

Those both worked out really well and I plan to keep doing it. Basically I just created a simple site and posted short chapters as I finished them. After 4-5 chapters were done, I’d post an update on Twitter and ask for feedback. So most people didn’t follow every chapter as it was published, just the different “versions” of the book as it was updated in chunks.

It took about 9 months to finish, but I didn’t work on it continuously — I did it in little bursts as I felt inspired.

2 .Why did you decide to write a book about focus?

Leo: It’s becoming increasingly difficult to find focus with so many distractions these days. More and more people tell me they have this problem, and it’s something I struggle with myself. I decided this was a huge need for our society as a whole, and if I can contribute to the discussion and help people find that focus so they can create and reflect, I think that’s a good thing.

3. What tips do you have for people who are addicted to the Internet and its distractions?

Leo: I learned a lot about addictions when I quit smoking and then quit other bad habits (junk food, for example). One important thing is learning what your triggers are — what events happen just before you do the addiction? Start to study this if you’re serious about ending your addiction. Then replace the addiction with a positive behavior for each trigger — drink water, for example, or go for a walk, or write. Finally, be aware of your urges to give in to the addiction, and pause instead of giving into the addiction. Instead, take some deep breaths, let the urge pass, and do the positive behavior instead.

4. In the book you talk about the importance of rituals. Do you have any blogging related rituals?

Leo: Sure. The most important thing in blogging is writing great content, so I focus on this more than anything else. What I’ll do is clear away distractions, open up a text editor, and simply focus on writing the post. When it’s done, I put it into WordPress and format, and hit publish. That’s my ritual, and it works well.

5. How is your work routine? (e.g., where do you work from, at what times, what tasks you do first, etc.).

Leo: I work from home, and mostly do my writing in the morning. Email and other small tasks in the afternoon, though this can vary.

6. Do you use a to-do list, or have any tips in this regard?

Leo: I have a to-do list mostly as a reminder for smaller tasks. For bigger tasks, I generally think about what I want to accomplish each morning, and focus on those before any of the smaller tasks. What I want to accomplish is usually whatever I’m passionate about at that moment, so it’s not hard to figure out. If you work like this, the to-do list becomes less important, because you just focus on what’s most important.

Once again, you can grab the full PDF of the book for free, so go download it!


Original Post: Interview With Leo Babauta About His New Book, Focus
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Best Firefox Add-ons: BugMeNot

Posted: 25 Oct 2010 08:39 AM PDT

Ever tried to read an article on some newspaper, only to get bugged to register a user account in order to do that? We all have been there, and it’s quite annoying.

To solve this problem a service called BugMeNot.com was created. You just need to specify the website you are trying to access, and the site will give you a list of member created users/passwords you can use. Examples of supported sites are:

  • New York Times
  • Washington Post
  • MegaUpload
  • YouTube
  • IMDB

bugmenot

And the cool thing is that you can install the BugMeNot Firefox add-on, too, which will make the process even faster. Once the add-on is installed you’ll just need to right click on the user/password field and it will fill it out for you automatically.


Original Post: Best Firefox Add-ons: BugMeNot
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Monday, 25 October 2010

Upcoming Events Calendar

Upcoming SES Conference & Expo Events
Mobile Version  |   Online Version
SES Chicago
 
 
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Dear SES Subscriber,

SES Conference & Expo is the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices. Don't be left behind, join us at one the following upcoming events:

Featured Event:

SES Search & Social Accelerator
In Partnership with the Online Marketing Summit

Focusing on the best practices for the 2011, SES Accelerator enables attendees to network and learn how to execute on the best practices in online marketing without the distraction of an exhibit floor or vendor sales pitch.

SAVE $100 now through November 30.

REGISTER TODAY
  Featured Sessions
Agenda Overview

Next Gen YouTube Marketing

SEO On A Global Scale

HTML5: The Interactive Social Web

 


SES Conference & Expo 2010 & 2011:

NOV   SES Berlin 2010
Berlin, Germany
VIEW AGENDA
22-24  
FEB   SES Accelerator: Search & Social
San Diego, CA
VIEW AGENDA
   10     

FEB   SES London 2011
London, UK
VIEW DETAILS
*Pre-Agenda Sale
22-25  

MAR   SES New York 2011
New York, NY
VIEW DETAILS
21-25  


SES Webcasts 2010:
Free Webinar Series

OCT   Strategic Online Testing for Higher Conversions
Sponsored by ion interactive; 60 min
REGISTER TODAY
26  


NOV   What is a Lead? How do you define a sales lead?
Sponsored by Marketo; 60 min
REGISTER TODAY
2  
 

Sponsored Opportunities
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