Just a blog: Beginner’s Guide to Conversion Optimization

Friday, 16 September 2011

Beginner’s Guide to Conversion Optimization - DailyBlogTips

Beginner’s Guide to Conversion Optimization

Posted: 16 Sep 2011 03:23 AM PDT

If you selling something on your website (either directly or as an affiliate), you have basically two routes to increase your earnings: a) increase your traffic, or b) increase your conversion rate.

Most people focus on the former, but the latter is often easier to improve, and can yield results in a shorter period of time.

If you want to understand how you can optimize your own conversion rate you should check a guide a came across today, titled A Beginner's Guide to Successful Conversion. Here’s the part where it defines some important terms:

Conversion Rate: The quantity of successful conversions relative to the amount of casual visits. conversion rate = number of goal achievements / visits.
Impressions: The amount of times an advert is delivered (appears on a web page).
Click Through Rate (CTR): A way of measuring the success of an online ad campaign. click through rate = clicks on an ad / ad impressions. For example, a banner ad delivered 100 times (100 impressions) which receives one click has a CTR of 1%.
Conversion Funnel: A method used in analytics for determining a route taken through a given site. The funnel may begin with an ad or search system, continues through navigation and finally a completed conversion.
Goal: A desired result determined by those who manage a website. Google analytics provides tools for laying out funnels and goals, and measuring their effectiveness.
Conversion Rate Optimization (CRO): Analysis of conversion, failed conversion, and solving any problems encountered.

The rest of the guide covers funnels and goals in detail, how to increase your conversion rate, and how to perform A/B testing. Worth a read.

Original Post: Beginner’s Guide to Conversion Optimization