Google Analytics Offers Real Time Tracking Now - DailyBlogTips

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Google Analytics Offers Real Time Tracking Now Posted: 30 Sep 2011 05:15 AM PDT Google Analytics has been the leader of web analytics software and services for a while already, but there was one area where they suffered from the competition: real time statistics. That is, you weren’t able to see how many visitors were visiting your site at that particular moment, what pages they were visiting, where they were coming from and so on. Some competing services offered this feature, though, and many people loved it. Well, no longer. Yesterday Google announced a bunch of new features to Analytics, including real time tracking. Here’s a quote: The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that's just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics does a great job analyzing past performance. Today we're very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what's happening on your site as it happens. If you use Analytics and want to use this new feature you’ll need to switch to the new interface, and then look for “Real Time Reports” under the Dashboard. The feature should be available to all users already, so check it out. Original Post: Google Analytics Offers Real Time Tracking Now

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Causation vs. Correlation - DailyBlogTips

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Causation vs. Correlation Posted: 29 Sep 2011 05:27 AM PDT Whether you are a student, a lawyer, a marketing specialist, a programmer or an online entrepreneur, knowing the different between causation and correlation is quite important, especially because so many people get confused with it. Last week I came across an interesting infographic on this topic, and I figured it would be nice to spread it around. Here’s the link on SEOMoz: Correlation vs. Causation (A Mathographic). If you are in a hurry, though, here’s what you need to know about those concepts: Correlation is a concept from statistics that measures the relationship between two things. A positive correlation means that when one thing goes up, the other goes too. A negative correlation is the opposite, when one goes up, the other goes down. For example, when the demand for a certain product goes up, its price tends to go up as well, so there is a positive correlation between the two things. Causation, on the other hand, means that one thing will cause the other. For example, when you exercise the amount of calories you are burning per minute will go up, as the former is causing the latter. Correlation and causation can happen at the same time. In the example above about exercising, for example, there’s both correlation and causation in place. However, having a correlation doesn’t imply that you also have causation, and this is where most people get confused. For example, there is a positive correlation between the number of firemen fighting a fire and the size of the fire. However, this doesn’t mean that bringing more firemen will cause the size of the fire to increase (this is called reverse causation). If you want to get a more in-depth analysis or read more examples check out Wikipedia’s page on Correlation and causation. Original Post: Causation vs. Correlation

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Fundamentals and Best Practices of SEO

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	Follow Us        What is search optimization? How do search engines work? How does the algorithm work? What are the 4 fundamentals of SEO? How do you ensure your site is search friendly? ClickZ Academy's online course 'Fundamentals and Best Practices' gives you the answers to these key SEO questions and provides you with the information you need to optimize your website architecture. Throughout this course, Bill Hunt, SES Advisory Board & President tells you what key elements search engines use to maximize scoring and ranking pages - helping improve SEO performance. How much do you know about SEO? Test your knowledge and complete an activity from this course Why ClickZ Academy: Complete in your own time and pace to fit in with your work Work can be saved enabling you to stop and continue when you are ready Tracks your progress to help you understand your learning development Interactive exercises throughout the courses plus a final exam Less expensive than a comparable length classroom course – modules start from $200 Receive certification and CPD points to demonstrate your career development and achievement  Find out more If you would like to discuss ClickZ Academy with a member of the team, please contact Gerry Houser on 646 736 1871 or via Gerry.Houser@incisivemedia.com We look forward to hearing from you.   ClickZ Academy ClickZ Academy Courses are  CPD Certified. Employers are continuously searching for the best talent in social media, to be found upload your Resume to our new fantastic database - click here

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7 Dynamic Goals that Skyrocket Your Subscriber Count - DailyBlogTips

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7 Dynamic Goals that Skyrocket Your Subscriber Count Posted: 27 Sep 2011 09:18 PM PDT This is a guest post by Mary Jaksch. If you want to guest post on this blog, check out the guidelines here. Do you set goals? Some people swear by it, others hate it. But the important question is: does goal-setting work for bloggers? It depends on whether you set static goals or dynamic goals Here’s an example: My first blog, Goodlife ZEN, grew very, very slowly. I got so frustrated after languishing with only two subscribers (my son and my best friend) that I subscribed my cat – just to get a third subscriber! When I got to 10 subscribers, I set my sights at 100 subscribers, then I eyed up 1000, and now Goodlife ZEN has over 15,000. But I don’t use such goals anymore. Why? Because they are static goals – and static goals sap motivation. Static goals are focused on outcomes that are outside of your control Many people tend to think in terms of static goals. I’ve recently had a lot of readers contact me on my new blog, A-List Blog Marketing. A popular goal is: “I want to earn a thousand dollars a month by the end of the year.” That’s a static goal. It doesn’t work. Let’s take a close look at why static goals don’t work. Imagine sitting at home, looking at a map. You point to a mountain peak and say, “In four hours from now I want to be up there.” Then you sit down and drink a cup of coffee. You look out of the window, but the view is still the same. Four hours go by. You employ all the techniques you’ve learned about setting goals: you visualize the view from the peak, tack pictures of mountain views to your wall, and listen to motivational podcasts. But it is all in vain. When you look out of the window after four hours, you still look on to the same busy street and haven’t any got closer to your goal. I’m sure you can see what was missing: it was the action of putting one foot in front of the other. Dynamic goals, on the other hand, are action-focused. Dynamic goals are internally derived, action-focused, and firmly within your control Let’s take the same scenario. You see a peak on a mountain range that you want to climb. Your dynamic goals would include scoping the tour, packing safety gear, and finally putting one foot in front of the other. OK, so let’s take a look at how setting dynamic goals can help you on your blogging journey. How dynamic goals make your blog grow Let’s say that you want to create dynamic goals in order to grow your blog. The first thing you need to take into account is lag time. Remember, results lag behind actions. In order to be successful, you have to put effort into a project – but you won’t see the result of your work until much later. It’s like seeing a plant that has shot up overnight in spring. During the winter, the seed sprouted, grew strong roots, pushed its way toward the surface – and all of this activity was invisible from above. It looked like nothing was happening. It’s the same principle when you create a blog. When I first started blogging, some people sneered and asked why I was putting so much energy into something that was going nowhere. Fast forward three years and those same people now want to know the secret of how I created a six-figure business online. If you want to make your blog grow big, you need to set and follow seven crucial dynamic goals: Seven dynamic weekly goals that will skyrocket your subscriber count Goal #1: Publish at least two good, useful posts on your blog. Your content needs to be not only good, but remarkable. Most importantly, content needs to be focused on what your readers want and need. Goal #2: Answer all comments on your blog. In order to grow a big blog, you need to create a tribe. Answering all comments on your blog will create a sense of community. Goal #3: Write three thoughtful comments on related blogs. It’s important to establish yourself as a go-to person for the topic you’re blogging about. Helpful comments lift your profile and create connection with other bloggers. Goal #4: Find one new blog in your niche. It’s important to create a network of bloggers who are part of your niche. Take time to discover at least one new related blog each week. Goal #5: Contact one blogger each week on Social Media or by email to compliment them on a particular post, or ask a question related to a post or product. It’s important to make contact with fellow bloggers. Just make sure that your appreciation is heartfelt. The connections you make will help your blog grow. Goal #6: Write one guest post per week and pitch it to a blogger you’ve previously contacted. If you write one guest post per week, it will draw new readers to your blog. Make sure you don’t pitch the blogger out of the blue, though. It’s important to create a connection first. Goal #7: Use Twitter, FB, or Google+ at least four time a week to promote your posts or make contact with readers or bloggers. Social Media is a good way to broadcast your blog’s message and strengthen your blog’s brand. As you can see, these goals are action-based (dynamic) and not outcome-focuses (static). You can determine the outcome by changing the variables. Double each goal – and your subscriber count will skyrocket. Lengthen the time-frame – and your blog will grow at a more sedate pace. Dynamic goals are entirely within your control. Just remember that lag-time is always part of the picture too. If you start setting and fulfilling dynamic goals, you won’t notice much difference at first. But you’ll be building momentum. Once you get momentum going, you’ll be inspired to set more dynamic goals – and your blog with thrive. If you want to make money blogging, subscribe to Mary Jaksch’s new blog A-List Blog Marketing and discover the ‘Good Karma’ path to online income. Also get her free video course, The Heart of Successful Online Marketing. Original Post: 7 Dynamic Goals that Skyrocket Your Subscriber Count

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The DWT Freelance Writing Course Re-Opens Today - DailyBlogTips

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The DWT Freelance Writing Course Re-Opens Today Posted: 27 Sep 2011 05:20 AM PDT In my opinion freelance writing is one of the best ways to make money online these days, and I speak from experience. When I started working online the majority of my income was coming from writing gigs, and I used that money to invest on my own websites. That’s why earlier this year I invited a friend of mine (Ali Hale), who is a very successful freelance writer, to create a course with me on this topic. We launched it on Daily Writing Tips (my other blog). Over 400 students took the course already, and the feedback was great. Today we’re opening the doors to the third edition. The course is a six-week program designed to teach you everything you need to know about making money freelance writing online. You'll get written lessons every week (that you access on a special members' site). They'll cover: Week #1 – Maximizing Your Productivity to Multiply Your Profits: During the first week you'll learn techniques you can use to increase your productivity as a writer – if you can write fast without sacrificing quality, you'll massively increase your earnings. Week #2 – Website Setup, Promotion and Guest Blogging: Setting up your own freelancing website and building up your online writing credentials – essential if you want to be taken seriously and land online gigs. Week #3 – Writing Content For The Web: Writing for the web is a totally different beast, and in this module you'll learn techniques that can set you apart from other freelance writers. Week #4 – Finding Clients and Developing High Paying Jobs: Finding great clients and high-paying jobs is probably the biggest challenge any freelance writer will face. The information provided in this module will help you overcome this challenge. Week #5 – Running A Freelance Writing Business: Running your business effectively – because if you can't communicate well with clients or if you miss deadlines, you'll soon find yourself out of work. Week #6 – Using Social Media To Promote Yourself: Social media is already considered an important part of modern marketing. In this module you'll learn how to use it to promote yourself and land more clients. If you want to get all the details and join click here to visit the official course page. Enrollment closes on Friday, September 30, so check it out today if you don’t want to miss it. Original Post: The DWT Freelance Writing Course Re-Opens Today

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Piggyback Off Your Own Success - DailyBlogTips

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Piggyback Off Your Own Success Posted: 26 Sep 2011 04:47 AM PDT This is a guest post by Kevin Muldoon. If you want to guest post on this blog, check out the guidelines here. The first successful website you build is usually the hardest. Most website owners built up their first website with very little experience, no budget and no long term business plan. The launch of your second website normally goes smoothly. You’ve learned from your mistakes, have more contacts within the industry and probably have a budget to launch the website too. You don’t have to spend your budget though as one of the most successful ways of promoting a new website is by using your existing website as a platform to launch it. I did this many years ago when I owned poker websites; successfully launching 2 or 3 other websites off the back of my main website. It’s a common practice amongst those with high traffic websites. For example, Daniel did it successfully with Daily Writing Tips and Darren Rowse managed to acquire thousands of subscribers for TwiTip in less than a week by promoting it through his flagship website ProBlogger. It’s not just websites and blogs that can be launched through a successful blog. Once a blog has been established it can be used it to launch related products and services such as consulting, books (digital and print), online courses, marketplaces, advertising boards and much more. For example, ShoeMoney used his blog to successfully promote his online course ShoeMoneyX to thousands of people. He would have had to have spent tens if not hundreds of thousands of dollars to acquire the targeted traffic that he got through his own website. A Lesson Learned Even though I was fully aware of the benefits of launching a new website through your existing one, I was short sighted last year and failed to take advantage of the success of my main website. I sold my last big website BloggingTips at the start of 2010. I had thought about selling it before but never gave it any serious thought until the end of the 2009. Traffic had increased and the site was finally making a few thousand dollars a month. I had run the site for 3 years and unfortunately lost my passion for it. It was making enough money to generate a good price, I was looking for money for a deposit for a house and I wanted a fresh start; it was the right time to sell. I already knew what my new website would be focused on and had spent a month or so researching the creation and launch of it. Stupidly, I didn’t think about my long term future. My new website was launched after I sold my last one. What I should have done was launch my new website whilst I still had a successful blog to promote it through. It would have given the site a huge jump start in traffic and readership from the start. I would still have had the option of selling my old site 3-6 months later. Instead, I failed to take advantage of a good situation and piggy back of my own success. I had given myself a setback and made things a lot harder than they had to be. It’s a mistake I’ll make sure I don’t make again. How To Piggyback Off Your Own Success One of the smartest ways of making money through a blog is by using its influence to launch a related product or service. The keyword here is related. It would be near impossible to successfully promote a an eBook on selling your home if your blog focuses on the latest movie releases. A real estate blog would obviously be the perfect platform to launch such a product though. A product or service that is related should get a lot of targeted traffic through your existing website however one that complements your website is even better. To illustrate this point better, let’s look at two sites that Daniel has launched through Daily Blog Tips. As I already noted at the start of this article, Daniel promoted Daily Writing Tips through here and it helped the site get a lot of readers at the start of its life. It compliments DailyBlogTips as some bloggers are looking for ways to improve their writing. A much better match however is Online Profits. The course gives members help and advice on blogging, promoting your website and making money online. All of these topics are also covered on DailyBlogTips therefore I believe that OnlineProfits compliments this website better. It’s no surprise that most successful entrepreneurs follow this strategy. If you look at the portfolios of people who make good money online you will find that most of their websites are within the same niche. Co-branding and cross promotion is common. Something to bear in mind when you are doing research for your next project. About the Author: Kevin Muldoon is a webmaster and blogger from Scotland who is currently living in South America. His current project is called WordPress Mods; a blog which focuses on WordPress Themes, Plugins, Tutorials, News and Modifications. Original Post: Piggyback Off Your Own Success

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Why You Aren’t Writing to Your Audience - DailyBlogTips

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Why You Aren’t Writing to Your Audience Posted: 22 Sep 2011 09:34 PM PDT This is a guest post by Martyn Chamberlin. If you want to guest post on this blog, check out the guidelines here. Has it happened to you? You start a blog and try to get people to read your stuff. You spend oodles of time customizing your theme. You chew posts over your keyboard. You sit back and wait to be discovered. But instead of being discovered, you discover something: Nobody gives a rip who you are. Folks are busy. They only care about themselves. The only way to get their attention is to cater to their needs. You have to deliver hand-tailored goods crafted for them. You have to write on target. You are not writing to your audience as effectively as you think Back when you first started blogging, you wrote for yourself whether you realized it or not. You tried to make it appealing to others but you did not do it effectively. Don’t feel bad; today’s seasoned writers made this mistake in their early days like you – they wrote for themselves. Now to be fair, it is perfectly okay to write for yourself, just don’t be surprised nobody reads you. There are very few people who can attract a following through self-interest. When you are writing for yourself, you are the audience. There is nothing in it for other readers, and consequently you have just one regular subscriber – you. If you want to build an audience, you must make others your audience, not yourself. Doubtless you already knew this, but I fear you are not doing this as effectively as you think. Perhaps the best metric to judge your effectiveness is the number of comments you get. When you publish an article, you are inviting your audience to a dialog. Their reception will determine your effectiveness. Have you ever written a post that attracted very few comments and said, “Well, I guess this just is not a comment-friendly post, but it is still creating value for my audience”? If so, then to a great degree you are still writing for yourself. There is no such thing as a great article that is simply not “comment-friendly.” There is no such thing as a niche or topic that is not “comment-friendly.” There is only good writing and bad writing. The good writing gets a response, and the bad does not. Look at you. You consider yourself a copywriter – you wordsmith articles to elicit a response. If you cannot convince readers to provide a response, you have failed the basics of copywriting. You have failed to write to anyone but yourself. How can you write to your target audience? Good copywriting begins with good listening. It begins with analysis and research. It begins with careful examinations of what ticks your reader’s clocks. Pay close attention to every word you hear from your target audience. Read their tweets, emails, and blog posts. Study their problems. Observe what is bothering them. Do not write what you feel like writing at the moment, or else you will be writing to yourself. That is not copywriting. That is journaling. Rather, deliver answers. Teach in such a way that they must read and respond. Be interesting. Sometimes your audience does not know what it wants, which means you must innovate. Think twice, write once. Someone once said that the artist gives you what you did not know you needed. Learn to be this artist. Nobody said effective writing was easy, but it can be achieved. The call to action is not at the end of the post – it is the post Every sentence of traditional copywriting has one purpose in view – to persuade the reader. If your post does not have a specific mission throughout, it is rambling, not copywriting. You cannot throw a pile of paragraphs together with a two-sentence call to action at the end and expect results. That is foolishness. You have to be coherent. Just as a salesman begins securing the sale the moment he starts pitching, you must determine your goal and weave it into the very fibre of your writing. This will never come across as spam to your readers since you are providing useful content throughout. They profit from your writing whether they respond or not; and the more they profit the more likely they are to respond. Nobody loses in good writing. This is where the money is, literally Back in the days of the Cluetrain Manifesto you could post pictures of your dog and strangers would enjoy them. You could talk about yesterday’s breakfast disaster and a community would gather. But that was over a decade ago, and the Internet is much more saturated. In order to build a money-making list, you have to work harder at writing to your audience. There is so much talk about this sort of thing, but sadly few writers truly “get it” and apply it to their writing. Most writers succeed half way but stop short. We do not need more bloggers. We need more copybloggers. Those who argue that making a full-time living from blogging only happens to “lucky” writers are assuming that you are primarily writing for yourself. If you make this assumption, the conclusion is absolutely correct. But if you write for others, you will assuredly succeed. Despite the online saturation, there is always a demand for solutions. The art of persuasion will never die. Who are you writing for? Martyn Chamberlin is a full-time web guy who blogs about the importance of web design and builds web sites that enhance great blogging, at TwoHourBloger.com. Visit his site to learn what it takes to succeed online and join the growing number of passionate writers becoming better bloggers. Original Post: Why You Aren’t Writing to Your Audience

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Google’s +1 Button Coming to AdSense - DailyBlogTips

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Google’s +1 Button Coming to AdSense Posted: 22 Sep 2011 04:15 AM PDT Curious as it sounds, Google announced today that it will be introducing the +1 button (the one you already see on search results and pages around the web) on AdSense units. That’s right, web users will be able to vote up on the ads that are showing. Here’s a quote from the official announcement (you can read the full article here: +1: Now making Display ads more relevant): Starting in October, the +1 button will begin to appear on display ads on your site. With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections. We believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time. For example, take Susan, who sees an ad for a good deal on flights. She +1's the ad, thinking her friends might value this deal. Now, when Susan's friends and contacts are signed in to their Google accounts, they'll be able to see Susan's picture across the bottom of the ad, with a note saying she +1'd it. The downside is that the ads will look a bit more cluttered now. The upside is that the ads might become more relevant indeed (still to be seen), and the presence of faces of people at the bottom of the ads, including some of your friends, might increase the CTR on AdSense units. We’ll need to wait until October to say. And before you ask, nope, +1 clicks won’t generate any revenue. Original Post: Google’s +1 Button Coming to AdSense

The Fastest Way to Increase Affiliate Revenue On Your Blog Posted: 21 Sep 2011 12:43 PM PDT This is a guest post by Geoff. If you want to guest post on this blog, check out the guidelines here. If you're like me and promote affiliate products on your blog, you're always trying to think of ways to bump up those commission checks. Most people believe the fastest way to increase revenue is to get more visitors or to increase your conversion rate per visitor. But while those two things are very important to your bottom line, they take time. There's a much easier way to increase your profit margin by up to 50% or more. And it hinges on your relationship with your affiliate manager. Let's look at how to join an affiliate program and set the stage for increasing your blog revenue. Handling Rejection To participate in an affiliate program, you have to apply on an advertiser's website or through an affiliate marketplace like Commission Junction. When you apply, you'll quickly learn that most applications are rejected immediately. Personally, I've found a good 75% of my applications are rejected right off the bat. The reason advertising companies do this is to filter out the spammers. But there is no need to be discouraged by a rejection. It's easy to get accepted, you just need to send a brief email to the affiliate manager and explain why you'd be a good fit. I'd say a single follow-up email gets me accepted into an affiliate program 9 out of 10 times. A follow-up email is also a great opportunity to establish a relationship with your affiliate manager. Build a Relationship Right Away You want to start corresponding with your affiliate manager as early as possible. They hold the key to your financial success. So treat them with respect and consider them a business partner. To find contact details for an affiliate manager just look through the program details and you'll usually find a contact listed. When I join a program I send an introductory email explaining plans for my website and ask if there are any marketing materials that would help me promote their product. If there's a phone number listed I'll even go a step further and call to introduce myself. Why is this relationship important? Because an affiliate manager can help by: providing you with content to help sell their products promoting your website in social media providing you with expert feedback on your site to help you raise your conversion rate. raising your commission structure. Which leads me to… Negotiating Your Commissions The fastest way to increase your blog revenue is not to get more readers or increase your conversion rate. It's to raise your commission rate! And the easiest way to raise your commission rate is to ask! Politely and tactfully of course. In fact, if you start out on the right foot with your affiliate manager you may not even have to ask. During an introductory phone call to my very first affiliate manager, he immediately raised my commission payout by 20% and told me to check back with him every few months. And believe me I did. I waited until I showed a little increase in volume (not much mind you) and called back and asked for another bump. He raised my rate again by another 30% without even blinking. Most affiliate managers are paid based on results, so their goals are very similar to yours. They'll typically have a wide range of payouts they can offer publishers (for example $4-12/lead). They reserve the highest payouts in that range for publishers who generate the most transactions. However, if you make a call and negotiate a bump from just $4 to $5 per lead that's an increase in profits of 25%…. in a single phone call. How long would it take you to drive 25% more traffic to your site or increase your conversion rate by 25%? It takes a lot of work believe me. If you normally make $2000/month in profit, you're now making $2500. Limit the Number of Programs Once you have a relationship with your affiliate manager you'll want to show him some results. When you start increasing your volume, he'll have more flexibility to pay you higher commission rates. However, if you participate in multiple affiliate programs within the same niche, your volume in each program will be lower. For example, say you promoted auto insurance and sent 50 transactions to Geico and 50 transactions to AllState in a given month. If you had only promoted Geico, you might have be able to send them all 100 transactions. If you want to get approved for a higher commission rate, you're better off with all of your transactions in a single program. Higher volume can also help you get bonuses. And some affiliate programs will offer bonus payments for as little as 10 transactions in a month. Of course it's still a good idea to be approved for several related affiliate programs. You just don't have to promote all of them. Companies frequently discontinue programs or change their terms, so it's good to have a fallback advertiser just in case. About the Author: Geoff blogs about life as an entrepreneur, managing and monetizing blogs, and finding people to help you do it all. His website is called Don't Do It Yourself: How to find and hire the right freelancer. Original Post: The Fastest Way to Increase Affiliate Revenue On Your Blog

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