The Long Tail Strategy to Boost AdSense Earnings - DailyBlogTips

---

The Long Tail Strategy to Boost AdSense Earnings Posted: 20 Feb 2012 07:00 AM PST One of the best strategies I know to boost your AdSense earnings it to research for long tail keywords. If you are not familiar with it you should check a guest post I wrote for Problogger that went live today. The post is titled A Step-by-step Strategy to Boost Your AdSense Earnings, and here’s a quote: The central idea of this strategy is to use the long tail to increase your organic traffic. If you are not familiar with the term, the long tail refers to the tail-shaped curve that is produced when you consider the distribution of certain things. For example, consider the books sold on Amazon.com. There are some books that end up selling millions of copies. Those are the best-sellers, and they are responsible for a big part of Amazon's revenues. Nothing new here. What about the more obscure books that sell a much fewer number of copies (e.g., from 100 up to 1000). One could think they are negligible to Amazon's business model, but quite the opposite! The sales volume from each of those books individually might be insignificant, but there are hundreds of thousands of such books, so if you combine their sales the result is quite significant (and some people argued that this is a key advantage for Amazon). The same principle applies to many things online, including search queries on search engines. A small number of search queries (e.g. "money", "health", "business") take the bulk of the resources on search engines. However, if you sum all the rare and obscure search queries (e.g. "how to make money selling pets", "health therapy with dolphins"), their volume end up being significant. Make sure to check the article to learn the steps involved in the strategy. By the way, the AdSense Profits Course is opening the doors again today at midnight, so stay tuned. Original Post: The Long Tail Strategy to Boost AdSense Earnings

Five Easy Ways to Make the Most of Your Blog Archives Posted: 19 Feb 2012 08:43 PM PST Content creation doesn’t necessarily need to mean writing something completely new. Instead, how about putting your archives to work for you? You’ve probably got lots of great content buried in your acrhives. New readers won’t often go back to old posts – so to make the most of your content, try some of these ideas: #1: Link Back to Old Posts Yes, this is very simple – but are you doing it? By simply linking to older posts, you help drive traffic to them. You might even write a “round-up” post to showcase some of the best pieces from the past. (Some bloggers do an annual round-up, for instance.) #2: Republish Great Posts Is a fantastic post gathering dust in your archives? Then pull it back into the light of day. New readers probably won’t have ever seen it; long-term readers will almost certainly have forgotten it. #3: Promote Old Posts Too You probably do a great job of promoting your new posts: you might tweet about them, share them on your Facebook page, ask other bloggers to help promote them, and so on. But how often do you promote your old posts? It takes just seconds throw out a quick tweet linking to a past post – but those sections can bring in a lot of new traffic. #4: Publish an Ebook Perhaps you’d love to write an ebook — as a freebie for your newsletter list, or as a low-priced product – but you just don’t have the time. How about pullling together some of your old posts? You’ll want to add some introductory material and you may need to do a bit of editing … but 90% of your ebook will be ready-made. #5: Record Audio Versions Not everyone likes to consume content in written form. Your readers might be keen on a podcast or audio product, but that could be a lot of work for you. Instead of coming up with all-new material, how about making audio recordings of some of your best posts? If you’ve come up with any other creative ways to make great use of your blog archives, let us know in the comments! Ali Luke writes a weekly column on content creation for DailyBlogTips. If you’d like some inspiration for creating new posts, check out her post Twenty-Five Ways to Come Up With Great Ideas for Your Writing. Original Post: Five Easy Ways to Make the Most of Your Blog Archives

You are subscribed to email updates from Daily Blog Tips To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610